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Full-Featured CRM or Contact Management Solution?

CRM Software

In today’s competitive business landscape, small and medium-sized businesses need the most efficient and effective way to market to, sell to, and service clients. CRM, or customer relationship management, consists of the business processes and software that enable collaboration, performance improvement, and better business visibility across all customer touch points. If customer relationships are an important asset to your business, then effective CRM strategies and software are key.

CRM software consolidates all customer information and processes into one, holistic view of each customer. This enables customer-facing employees and management in sales, marketing and customer service to make quick, informed decisions on everything from cross-selling and up-selling opportunities to target marketing strategies and effective problem resolution.

Maximizer Software offers both on-premise (Maximizer CRM 11) and cloud-based (Maximizer CRM Live) solutions.

Learn more about which deployment option is best for you.

Contact Management Software

As an Entrepreneur, small business owner or sales professional, contact management software enables you to succeed by effectively managing your time, customers, and sales. Building a strong customer base is critical to the success of your venture, and as your business grows, effective management of those customers will ensure your long-term success.

Contact management software enables you to manage all customer and prospect communications and interactions from one centralized hub - in an office or from the field. Maximizer CRM Entrepreneur and Team Editions provide contact management software that includes lead management, sales opportunity management, scheduling, reporting, and document management.

If you are also interested in email marketing campaigns and managing customer service & support cases, a full-featured CRM solution may be a better choice for you.